Mozilla Firefox has announced a pre-beta version of its browser with a natively installed feature to block advertisements and analytic companies.
Mozilla is in the fledgling stages of experimenting with a new feature that would provide enhanced browsing privacy by blocking ad networks and analytic companies from tracking users’ surfing behaviors. As of last Friday, the tool is being offered as a pre-beta phase, Developer Edition of Firefox for Windows, Linux and Mac users, which was announced on Mozilla’s blog. However, selected Android users have smartphone capability. As with other software programs in beta-standing, there might be bugs crawling around.
If a client is interested in discovering the new tool, it comes with a warning that certain pages may not load properly. In that event, the browser will notify the user that the page has been enabled with cookie collection. Clients have the choice to block and unblock certain websites giving them control of their browsing experience security. One of the marquee features of the beta software is its ability to identify whether certain browser extensions harbor malware or any other security issue.
Mozilla Firefox plans to roll out this new iteration possibly to not only truly quantify a private browsing experience, but to regain Firefox’s demographic lost to Google’s Chrome. It’s standard for browsers to have a “Do not Track” setting, but web companies and ad agencies don’t honor the dissuasion. The data collected from clients’ browsing is imperative to these companies to they can deliver tailored ads. And, most website owners need the ad revenue to maintain their sites.
Even if Mozilla is on the vanguard of a personified browsing experience, other methods already exist in blocking ads. Firefox’s competitors such as Google Chrome and Apple’s Safari have extensions and settings to deter tracking and advertisements. Yet what sets Firefox apart is that the new component will operate natively within the browser instead of functioning as an add-on. The browser’s current version has a private setting option, but it simply doesn’t record the client’s browsing history.