Illinois food giant unveils plan to remove dyes and preservatives from Macaroni & Cheese and other offerings of its international product line.
NEW YORK – On the heels of pressure from growing public outcry, the manufacturers of the widely beloved homemade fast food product Kraft Macaroni & Cheese have pledged to remove all synthetic colors and artificial preservatives from the easy-boil children’s delicacy by the end of 2015.
Spokespeople for Kraft Foods have said that the Northfield, Illinois-based food giant has been involved in a lengthy effort to create a replacement recipe which would be free of these additives, working throughout the process to ensure that the revised product is as close to the original recipe as possible.
“We weren’t ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese,” the company shared in a statement.
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