What’s Google’s next venture? It’s a “buy button,” which will allow people to buy products that are featured in shopping ads — and it’s an innovation that is “imminent,” says a chief company executive.

Omid Kordestani, chief business officer at google, said that the product launch will allow users to more easily purchase products online, in an age where even with all the technology we have, 90 percent of commerce happens outside of the Internet, according to Re/code report.

Google has been trying to make some waves in the same-day delivery service with Google Express, which worked well with customers in San Francisco where the product went on a test run. Also, there are indications that paid product ads were a pretty big hit with the retailers.

But things have shaken up at Google, where executives have gone to greener pastures and the search giant has been scrambling to fill the gaps. Google’s “buy” buttons on mobile ads are aimed at creating a site that is essentially a cross-product between online retailing giant Amazon and its search business. By doing so, Google aims to take on Facebook, Twitter, and others in the app market.

Google Express was formerly called “Google Shopping Express,” and was billed as a same-day shopping experience. Google launched it on a free trial basis in San Francisco back in spring 2013 and then made it public in September. They expanded that service to New York and Los Angeles in spring of 2014, and then further to Chicago, Washington D.C., and Boston.