The actress and business woman used social media to discuss concerns about her company's "faulty" sunscreen.
Honestly upset? Actress and Honest Company owner and co-founder Jessica Alba responded to viral claims against one of her products on Instagram yesterday.
As Time Magazine reported on Monday, Honest Company consumers have flooded the internet with pictures of painful-looking sunburns they obtained after using Honest Company’s SPF 30 sunscreen lotion. The incredibly popular and successful Honest Company specializes in eco-friendly and non-toxic products specifically targeted towards babies and young children.
While the company initially issued a statement to the Today show claiming they stood “behind the safety and efficacy of this product,” the tune seems to be changing slightly. As Time reports, Alba, who serves both as a behind the scenes and the public face of Honest, posted a photo of herself and her two daughters on Instagram on Tuesday, writing that she was upset to hear of negative reviews of the product.
The post linked to a full statement on the Honest website by Alba and company co-founder Christopher Gavigan. “Protecting our loved ones and yours is the reason we founded The Honest Company,” the statement reads. “As parents, it pains us to hear that anyone has had a negative experience with our sunscreen. We develop and use Honest Sunscreen to protect our own children.”
While the post also reiterates that the product underwent extensive third party testing, the company confirms they are reexamining the sunscreen in light of the complaints. “We’re passionate about living up to your expectations,” the statement says. “As always, we’ll do what it takes to make it right.”