It’s not exactly the most intimidating sight in the skies, but the Israeli Air Force has painted one of their fighter jets pink for a good cause: to raise awareness for breast cancer awareness month.

Of course, the gesture isn’t going over that well on social media, where lots of people with anti-Israel sentiments are chiming in to ridicule the optics, accusing the country of bombing women in Gaza.

The U.S. Navy also produced a picture of their own bright pink plane, which they shared on social media Oct. 18.

It’s an interesting demonstration of how awareness-crazy the world gets during breast cancer awareness month, which happens every October. At the very least, it’s a sign that breast cancer touches everyone and everything, even if there are growing calls that such “awareness” efforts have become hollow and empty and don’t effect any real change.

But there is certainly value to awareness.

“Other than skin cancer, breast cancer is the most common cancer among American women,” the Centers for Disease Control and Prevention says on its website. “Getting mammograms regularly can lower the risk of dying from breast cancer. The United States Preventive Services Task Force recommends that if you are 50 to 74 years old, be sure to have a screening mammogram every two years. If you are 40 to 49 years old, talk to your doctor about when to start and how often to get a screening mammogram.”