The avid foodie hopes to profit from his biggest passion
Jonathan Cheban has opened a food delivery service which sends air-tight packaged meals to customers. The 42-year-old foodie considers the new service both “gourmet” and “accessible.”
He shared with People magazine: “It’s really special. It’s almost like getting a gift every week.”
The Keeping up with the Kardashians star launched the business partly because people would always ask for food advice and the best places to eat. And his experience as a foodie makes him more than qualified, as the star insists no one eats at restaurants as much as he does.
“People were always asking me about where to go and what to eat. No one eats at restaurants as much as I do. So I wanted to do something gourmet, but accessible for everyone.”
Jonathan was also inspired by Kanye West, who has been providing him with ongoing feedback on the new business.
He continued: “I get so inspired by people like Kanye [West], who are so focused on the way things look.
I’ve been learning a lot by watching him talk about branding and packaging. I love his simplicity, but the fact that there is still a strong message.”
Meanwhile, the businessman says he is always working hard and his life doesn’t revolve around Kim, whom he considers his best friend. He now hopes that the new venture would put a stop to people’s assumptions regarding his daily life.
“People always ask me, ‘What do you do all day?’ Some think I do nothing but drive a Bentley around and hang out with Kim [Kardashian West]. But I’ve been working my butt off for 20 years. And I’m still going.”