Say goodbye to Sony Computer Entertainment.
Sony is making a change, and as a result, you can kiss Sony Computer Entertainment and Sony Network Entertainment goodbye.
But in the meantime, you can say hello to Sony Interactive Entertainment, a new company that will be headquartered in San Mateo, California, and will have offices in Tokyo and London, according to a Sony statement. The reason is simple: Sony is making a big push on PlayStation, and feels that this organizational move is necessary toward that end.
The change was announced back in January, but it became effective on April
The point of the merger was to create a company that was stronger and had a clearer objective so as to give a boost to the PlayStation brand.
SIE will continued to “expand PlayStation uder engagement,” the statement notes.
SIE will keep SCE’s diamond-shaped logo. The offices have already been rebranded with the new name.
Sony has been making some major structural changes as of late. Last week, it announced the creation of a subsidiary that would focus on mobile games specifically for the Asia market.
“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,” Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation, said in the statement. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”